BCG Digital Ventures, a digital innovation, product development, and commercialization firm, was launched by Boston Consulting Group (BCG) to create and grow transformational digital products and platforms. Already known for consulting, design and technology services, BCG is looking to extend beyond its established services through this unique business unit to form strategic venture teams with its clients in order to rapidly develop, launch and grow new and disruptive digital solutions.
The new BCG Digital Ventures space, located in Manhattan Beach, California, acts as a prototype and future headquarters with plans for the group to expand to Sydney, Berlin and London. Designed by R&A Architects, the highly advanced technology utilized throughout the space embodies the firm's innovation. LED lights in the lobby change color to match the brand of a product in development, while video monitors throughout the space display graphics associated with each client’s specific venture. The main conference room, called the “Large Immersion Room,” utilizes multiple large screens that interact with sensors located in the ceiling to allow people to virtually edit what appears on-screen from their seats using specially designed wands. Another room features eight large touch screen monitors with coordinated digital display across all of the screens, essentially creating a huge interactive digital display board. Not only does the company seek the edge of what's possible with technology, but their environment provides the tools for pushing that edge even further.