Howard Building Corporation

Project Description

The global headquarters for Live Nation, the largest concert and live performance production company in the world, are located in Los Angeles in a 90,000 square foot space on Hollywood Boulevard. The space captures the energy and excitement of a live show through vibrant colors and large scale graphics that evoke a similar feel as the company's highly visual website. Designers at Wolcott extended the company's branding from the digital platform to their physical space, and in doing so, enlivened the company's culture and work environment.

Upon entering the space, a living green wall greets visitors in the reception area, immediately creating a strong impression and signaling the company's commitment to sustainability. Red quickly becomes the signature color and is used to highlight architectural features throughout. Coved feature walls, architectural ceiling details, and transitional portals between different rooms all receive the color. Extensive glazing is used at all offices and conference rooms, and many of these are adorned with graphic film that further express the company's branded image. Framed photographs and concert posters represent the impressive acts that Live Nation has booked and concerts they've produced. And beyond the public domain of the space, multiple sound editing rooms and “labs” house the company's technical capabilities for audio and video production.

Honors