Howard Building Corporation our-work

goop

Location
Santa Monica
Project Team

Savills, Colorado Creative Studios

Size
50,000 Square Feet
Architect
RAPT Studio

Project Description

To accurately reflect the values of this lifestyle brand, the design required paying extra attention to the energy and simplicity of the space. Occupying a floor and a half across 50,000 square feet, the build-out maintained the feeling of an open, airy warehouse while supplying the tenant with unique features. A test kitchen provides the ability to prepare food on one side of the room and host photoshoots on the other side. Additionally, there is a bathroom area for product-related photoshoots, complete with a bathtub and vanity. A yoga room offers employees respite from the stringent demands of a start-up company, and three pantries reflect Goop’s emphasis on quality ingredients sourced from reputable vendors. The space is also equipped with the more traditional features of a workplace, including conference rooms and an executive suite.