At Howard Building Corporation (HBC), we’ve always been about building—whether it’s crafting physical spaces or fostering meaningful relationships with our clients and community. Today, we’re proud to unveil a refreshed brand identity that reflects our growth, celebrates our legacy, and positions us boldly for the future.

Our new visual identity encapsulates what HBC stands for: strength, innovation, and adaptability. Over four decades, we’ve built a reputation for excellence in construction. Now, with a refreshed logo, refined color palette, and modernized typography, our brand matches the progressive nature of our work.

A Look at Our Logo

At the heart of our refreshed brand is the new HBC logo, a bold statement of who we are today and where we’re heading. The lettermark “HBC,” in bold italic sans-serif typography, represents resilience and forward momentum. This clean and modern design balances our legacy of reliability with our aspirations for innovation. Surrounding the lettermark is a geometric, intersecting pattern symbolizing upward movement and growth—a visual cue for progress that aligns with our company’s core mission.

Rooted in Our Values

Our refreshed brand is more than a visual update; it’s a reaffirmation of the values that have guided us since 1983. At HBC, we pride ourselves on Integrity, ensuring that honesty and transparency underpin every decision and project. Our Leadership has set benchmarks in the industry, enabling us to deliver projects that exceed expectations. Collaboration remains a cornerstone of how we work, fostering strong partnerships with clients, employees, and communities to achieve shared success.

We’re also driven by our focus on Legacy—building not just for today but for future generations, leaving behind spaces that inspire and serve. Finally, our unwavering commitment to making an Impact ensures that every project contributes meaningfully to the communities we serve.

These values are not just words but a way of doing business, shaping how we approach every project and relationship. They remain the foundation for our growth and continued evolution as an employee-owned company dedicated to excellence.

Looking Forward Together

This brand refresh represents a new chapter for HBC. As we continue to grow, we’re embracing change while staying true to the core principles that have defined us for over 40 years. We invite you to explore this new identity with us—on our website, through our projects, and in our collaborations.

Thank you for being part of our journey. Together, we’re not just building spaces; we’re shaping the future of construction. Welcome to the new Howard Building Corporation.