Rockwood Capital and Marshall Property & Development
Campus 2100, located in the Los Angeles area’s fastest growing office market of El Segundo, offers 200,000 square feet of office space within a campus setting. Three buildings, each with unique floorplates and amenities, connect around a centrally shared courtyard. Parking is located in an adjacent three story parking structure and in additional surface parking, and the entire campus is gated with secure access points. The property was previously owned by 2100 Grand LLC, an entity related to the visual effects company and previous occupier of the space, Rhythm & Hues Studios. The property was sold in 2013 to Rockwood Capital and Marshall Property & Development and was soon after slated for redevelopment into a premier creative office campus.
Architects at HLW worked closely with both companies to develop a design that rebranded the campus, and Howard Building Corporation (HBC) executed the design. Two of the three buildings’ exteriors were painted a sleek black, and the interconnecting lobby’s exterior was painted bright red, defining its jewel box form as the entry to the campus. The lobby was completely renovated to allow the space to seamlessly flow between exterior and interior. Existing exterior walls were demolished and new full height glass walls were installed along three sides of the lobby building, and custom pivoting doors were installed to open the space entirely to the central courtyard at the heart of the campus.
Flooring finishes run seamlessly through the lobby from exterior to interior, with highly polished concrete, stone and carpet defining various portions of the space. Wood slat ceilings house recessed linear light fixtures and continue down the walls on either end of the lobby. Specialty pendant fixtures are installed at the exposed ceiling portion of the space. The elevators leading to floors in the two adjacent, multi-story buildings are updated with new glass faces and applied laminate graphics to further brand the campus.
The rebranding of the campus has been a success, evidenced by the amount of interest shown by the brokerage community and clients seeking a premium campus experience for their employees, and HBC has subsequently built spaces for five tenants on the campus, with interest continuing in the rmeaingin space.